Open to work
Open to work
sandra.zhang333@gmail.com
Taipei, Taiwan
CUI-SHAN, ZHANG
CUI-SHAN
ZHANG
CUI-SHAN
ZHANG
UI/UX Designer
•
Graphic Designer
sandra.zhang333@gmail.com
Taipei, Taiwan
UI/UX Designer
Graphic Designer
About
About
I am a UI/UX designer with a background in visual design, bringing a keen eye for aesthetics and a strong foundation in visual communication. My transition into the field of user experience has been driven by a desire to create designs that not only look good but also solve real user problems and deliver meaningful value.
Throughout this journey, I have expanded my expertise from visual storytelling to user-centered design by deepening my skills in user research, usability testing, and iterative prototyping. I believe effective design lies at the intersection of form and function, and I strive to ensure that every design decision is grounded in user needs and business goals.
In my work, I collaborate closely with team members—from requirements analysis to conducting user interviews. By leveraging both my visual design background and UX strategy, I aim to craft intuitive and engaging digital experiences that are as thoughtful as they are visually compelling.
I am a UI/UX designer with a background in visual design, bringing a keen eye for aesthetics and a strong foundation in visual communication. My transition into the field of user experience has been driven by a desire to create designs that not only look good but also solve real user problems and deliver meaningful value.
Throughout this journey, I have expanded my expertise from visual storytelling to user-centered design by deepening my skills in user research, usability testing, and iterative prototyping. I believe effective design lies at the intersection of form and function, and I strive to ensure that every design decision is grounded in user needs and business goals.
In my work, I collaborate closely with team members—from requirements analysis to conducting user interviews. By leveraging both my visual design background and UX strategy, I aim to craft intuitive and engaging digital experiences that are as thoughtful as they are visually compelling.
Education
Education
National Taiwan University of Arts
National Taiwan University of Arts
Sep 2021 – Jun 2024
Sep 2021 – Jun 2024
Department of Graphic Communication Arts｜Bachelor’s Degree
Department of Graphic Communication Arts｜Bachelor’s Degree
National Taichung University of Science and Technology
National Taichung University of Science and Technology
Sep 2019 – Jun 2021
Sep 2019 – Jun 2021
Department of Commercial Design｜Associate Degree (Transfer Program)
Department of Commercial Design｜Associate Degree (Transfer Program)
National Touliu Vocational High School of Commerce
National Touliu Vocational High School of Commerce
Sep 2016 – Jun 2019
Sep 2016 – Jun 2019
Department of Advertising Design｜Vocational High School Diploma
Department of Advertising Design｜Vocational High School Diploma
Work Experience
Visual Design Intern
Apr 2024 – Oct 2024
Tomofun Co., Ltd.
During my internship at Furbo, I actively participated in design workshop and collaborated with international colleagues in brainstorming sessions to develop more creative marketing designs. I worked closely with the eCommerce team on brand redesign discussions and contributed to enhancing the visual expression of AI-powered product features. The goal was to strengthen the product’s technological and interactive appeal while conveying emotional warmth between pets and their owners, reinforcing the brand’s innovation in the smart pet technology space.
Key Responsibilities
— Official Website Campaign Banner Design
Designed promotional banners for the official website based on various campaign themes such as Double 11, seasonal promotions, and Black Friday. Adapted design styles and language according to different market needs to enhance brand visibility and campaign engagement.
— EDM Design and Layout
Designed and laid out electronic direct mail (EDM) campaigns with attention to layout structure and content hierarchy. Ensured clarity and visual appeal across different formats and improved the overall readability and effectiveness of communication.
— Social Media Marketing Assets
Designed static and animated marketing visuals for platforms like Instagram and Facebook. Developed theme-based creatives to enhance user interaction and improve brand affinity.
— UI Visual Design for Website Interface
Collaborated on refining the visual design of website interface components, including layout modules and hero sections, to enhance clarity and usability. Proposed and implemented new visual directions for product landing pages—particularly for AI-related features—ensuring that technical value was communicated effectively through consistent and user-friendly visual language aligned with the brand.
Shopee APP - Graphic Design Intern
Sep 2023 – Jan 2024
Shopee Taiwan Co., Ltd.
During my internship at Shopee, I was responsible for producing visual assets and marketing page designs based on campaign briefs provided by the content marketing team. My work covered various banner formats across multiple business units, including Shopee Supermarket, Shopee Books, Shopee Beauty, C2C marketplaces, and more. I collaborated closely with internal teams to enhance campaign visual impact and improve conversion rates.
Key Responsibilities
— Product Image Retouching & Multi-Platform Banner Production
Retouched and edited e-commerce product images and created promotional banners tailored for the Shopee app and web platform, ensuring consistency across high-visibility placements and improving visual appeal and conversion performance.
— Microsite Visual & Layout Design
Independently completed the full visual design process for activity microsites—from concept development and layout planning to final asset delivery—ensuring a cohesive and compelling visual experience that highlighted key campaign messages and guided user actions.
— Social Media Visual Design
Created campaign-related visuals for social platforms, including Instagram Stories, Facebook posts, and LINE VOOM content. Ensured visual consistency across channels while adapting designs to suit different formats and platform behaviors.
— Cross-Team Collaboration & Design Optimization
Worked closely with content marketers to align on messaging, layout needs, and visual goals. Adjusted and optimized design outputs based on feedback and usage context to ensure cohesive communication and improved overall marketing effectiveness.
Warehouse Operations & Visual Support Assistant (Summer Internship)
Aug 2022 – Sep 2022
Coupang Taiwan Co., Ltd.
During my summer internship at Coupang, I was responsible for assisting with product photography, basic visual editing, and preparing accurate product data before inventory listing. My tasks also included label design, layout formatting, and printing to ensure product information was clear and met shipping standards. Additionally, I contributed to organizing product data files, helping improve inventory management efficiency and streamlining operational workflows.
Key Responsibilities
— Product Photography and Image Editing
Captured in-house product images and ensured visual clarity. Improved product image quality for better inventory records and post-processing data usage.
— Product Data Filing and Management
Assisted in organizing and archiving product-related information, including images, documentation, and basic product details. Ensured data integrity and accessibility for efficient inventory tracking and daily warehouse operations.
— Label Layout, and Printing
Designed and printed product labels, ensuring clear layout and accurate content. Verified product names, codes, and data to align with warehouse dispatch and inventory workflows, improving overall operational accuracy and efficiency.
Work Experience
Visual Design Intern
Apr 2024 – Oct 2024
Tomofun Co., Ltd.
During my internship at Furbo, I actively participated in design workshop and collaborated with international colleagues in brainstorming sessions to develop more creative marketing designs. I worked closely with the eCommerce team on brand redesign discussions and contributed to enhancing the visual expression of AI-powered product features. The goal was to strengthen the product’s technological and interactive appeal while conveying emotional warmth between pets and their owners, reinforcing the brand’s innovation in the smart pet technology space.
Key Responsibilities
— Official Website Campaign Banner Design
Designed promotional banners for the official website based on various campaign themes such as Double 11, Valentine’s Day, seasonal promotions, and Black Friday. Adapted design styles and language according to different market needs to enhance brand visibility and campaign engagement.
— EDM Design and Layout
Designed and laid out electronic direct mail (EDM) campaigns with attention to layout structure and content hierarchy. Ensured clarity and visual appeal across different formats and improved the overall readability and effectiveness of communication.
— Social Media Marketing Assets
Designed static and animated marketing visuals for platforms like Instagram and Facebook. Developed theme-based creatives to enhance user interaction and improve brand affinity.
— UI Visual Design for Website Interface
Collaborated on refining the visual design of website interface components, including layout modules and hero sections, to enhance clarity and usability. Proposed and implemented new visual directions for product landing pages—particularly for AI-related features—ensuring that technical value was communicated effectively through consistent and user-friendly visual language aligned with the brand.
Sep 2023 – Jan 2024
Shopee APP - Graphic Design Intern
Shopee Taiwan Co., Ltd.
During my internship at Shopee, I was responsible for producing visual assets and marketing page designs based on campaign briefs provided by the content marketing team. My work covered various banner formats across multiple business units, including Shopee Supermarket, Shopee Books, Shopee Beauty, C2C marketplaces, and more. I collaborated closely with internal teams to enhance campaign visual impact and improve conversion rates.
Key Responsibilities
— Product Image Retouching & Multi-Platform Banner Production
Retouched and edited e-commerce product images and created promotional banners tailored for the Shopee app and web platform, ensuring consistency across high-visibility placements and improving visual appeal and conversion performance.
— Microsite Visual & Layout Design
Independently completed the full visual design process for activity microsites—from concept development and layout planning to final asset delivery—ensuring a cohesive and compelling visual experience that highlighted key campaign messages and guided user actions.
— Social Media Visual Design
Created campaign-related visuals for social platforms, including Instagram Stories, Facebook posts, and LINE VOOM content. Ensured visual consistency across channels while adapting designs to suit different formats and platform behaviors.
— Cross-Team Collaboration & Design Optimization
Worked closely with content marketers to align on messaging, layout needs, and visual goals. Adjusted and optimized design outputs based on feedback and usage context to ensure cohesive communication and improved overall marketing effectiveness.
Warehouse Operations & Visual Support Assistant (Summer Internship)
Aug 2022 – Sep 2022
Coupang Taiwan Co., Ltd.
During my summer internship at Coupang, I was responsible for assisting with product photography, basic visual editing, and preparing accurate product data before inventory listing. My tasks also included label design, layout formatting, and printing to ensure product information was clear and met shipping standards. Additionally, I contributed to organizing product data files, helping improve inventory management efficiency and streamlining operational workflows.
Key Responsibilities
— Product Photography and Image Editing
Captured in-house product images and ensured visual clarity. Improved product image quality for better inventory records and post-processing data usage.
— Product Data Filing and Management
Assisted in organizing and archiving product-related information, including images, documentation, and basic product details. Ensured data integrity and accessibility for efficient inventory tracking and daily warehouse operations.
— Label Layout, and Printing
Designed and printed product labels, ensuring clear layout and accurate content. Verified product names, codes, and data to align with warehouse dispatch and inventory workflows, improving overall operational accuracy and efficiency.
Skill&Tools
Skill&Tools
UI Design
Design System
Prototyping
Visual Design
Usability Testing
Photography
Interaction Design
Media Design
Language Proficiency
Mandarin Chinese
English
English
Taiwanese Hokkien
Korean
Korean
Certifications
Prepress Process—Image and Text Pagination PC — Class C
Prepress Process—Image and Text Pagination PC — Class C
TOEIC Score : 585
TOEIC Score : 585
English Ability Association — Level 3
English Ability Association — Level 3
GEPT Elementary Level
GEPT Elementary Level
Language Proficiency
Mandarin Chinese
English
Taiwanese Hokkien
Korean
Certifications
Prepress Process—Image and Text Pagination PC : Class C
TOEIC Score : 585
English Ability Association : Level 3
GEPT Elementary Level
UI Design
Prototyping
Usability Testing
Interaction Design
Design System
Visual Design
Photography
Media Design
